If there's one thing I've learned about growing up in the Social Media Age and after/during a pandemic, it's that social media is king. Since the dawn of the literal interweb, it became the place that people go to to vet companies and their products/services. And, at least for the younger generations now, social media acts as a qualifier for these same companies: Often if they don't have an Instagram, or a Facebook at the very least, or they're not up to par with the characteristics that would deem them a legitimate place, they will more likely than not go overlooked. I'm here to help fix that issue! 

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There's definitely a lot to be said for the education and algorithms and trends that come with hosting social media platforms, but there's a lot more to be said for avid users who had to teach themselves how to use every feature and platform since the 90s as they emerge. Well, lucky for you, I happen to have both kinds of experience! I was born in 1995... *just* before Google, and definitely before MySpace, YouTube, Facebook, Twitter, Pinterest, Snapchat, Tiktok, etc., and I have an advanced diploma *and* an honours bachelor's degree in advertising and marketing communications management. I also have the unique knowledge of seeing how things change based on Gen Z's upbringing, being related to one who is a whopping 7 years younger than me. She helps keeps me young(er).

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Social media is an art. Using my personal knowledge (read: slight social media addiction) and my educational background, I'm here to help you set up for success. I'm always learning because things are always changing, but some things are "textbook" for a reason. The 101's are called that because they stand the test of time. Social media is a beautiful place full of connection and inspiration and ideas and sharing and creativity and fun, but it's also daunting and huge and takes up so much space and holds so much importance that it can be scary to start from scratch for a business, even if you're an avid user in your personal life - they are not the same thing.

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I promise to always offer a no-bullshit approach to helping your business grow its online presence. I'm not here to sell out or take all your money and name-drop all the clients I'll ever have... I'm here to help you take something you've poured your blood, sweat, and tears into and make it into something you're proud of. I value authenticity, honestly, transparency, relatability, and the underdog.